Our Twister system has once again been chosen for an effective interior acustic solution.  The Twister system has a beautiful tactile quality and an appealing decorative freedom which makes it a favoured choice for a number of interior design solutions. At the same time, Twister offers the freedom of individuality in pattern and colour.

 

How will Denmark remain a front forerunner nation? Stine Bosse describes how a visionary project, The Arwos Village, sets new standards and demonstrates how architecture, design thinking and sustainablity combined may work as a catalyst for future business models. The Danish infrastructure, our industries of water, waste and recycling, offer a unique platform for exporting knowledge and advanced tecnology. The selling-point-of-difference emerges when different professions - design, technology and business - join forces and make it happen.

Read article here (in Danish):

 

...The movie

This documentary is telling the story about our extensive redesign and thus, the reorganization of the major Nordic company, Tryg. It looks back and reflects on a natural scepticism from an emploiee point of view that has turned scepiticism into enthuthiasm and positive reflections as a result of the process.

 

To brand a toilet                                                                                                      Graphics: Index

On 06. September the Danish Index Organization had invited 60 designers, engineers and business people to donate one day's work in a workshop about a very urgent UN Millenium Development goal.: 2.6 billion people in the world are in need of basic sanitation. That’s two in five of us. As a consequence of missing sanitation, 133 million people suffer high-intensity intestinal worms infections every day and diarrhoea kill 1 life every 15 seconds..mostly children below 5
 

Berlingske Business

Now, well into the third year of working with ’The Living House’, Tryg's CEO Stine Bosse, together with Creative director at Fridbjørg, Kim Fridbjørg, looks back and into the future, in this exclusive interview in Berlingske Nyhedsmagasin. Why is it a good idea to invest a two digit amount (in millions) of danish kroner to modernize your business using design as a key tool. Stine Bosse gives the answer ” Our vision, that our costumers should experience ’peace of mind’ begins with our employees”.
The interview talks about why and how important it is to make the nessesary changes in the lay-out and the functionality of the workspaces combined with a strong physical identity, connected to the existing company values.
More than 60.000 m2, in four different Nordic countries, have undergone a thorough redesign and made it possible to implement new and creative ways of working for more than 4000 emplyees. All along, it has been our thesis that people thrive and become more innovative in inspirational surroundings. Linking the company values to a theme inspired by ’The tree of life’, an organic interpretation of ’The heart’ and the colour red, a flexible and dynamic work culture has started to grow, giving the company the best employee attitude syrvey result ever!
Design is simply…. good for business.

Read article here:
 

The water game

The Water Game re-thinks the role of the water supplier. Can the local waterwork become the local landmark?
In a strong collaboration with Grontjemij | Carl Bro, a leading sustainable design, engineering and management consultancy based in 20 countries, Built Identity have developed an inspirational “game” called The Water Game. Target groups are water suppliers and the aim is to re-think the significance of water for the modern man. Today, water is taken for granted as a commodity in our part of the world. Why? 

TRYG
Fridbjørg was appointed to create a new signage program for two 60.000m² buildings located in Denmark and Norway.
A series of unique signs have been manufactured.
The signs are part of a design solution by Built Identity covering a complete and extensive interior identity package. 

MYSIGN
MySign is your employee’s desk display which addresses an individual’s need of personalising today’s shifting work-stations in the open office environment. One day at one table, the next in a different department – nobody can tell where they spend their day. With MySign, images of children, spouses, pets, homes, loved-ones, and friends are tastefully displayed for all to see – a personal arrangement that easily follows the individual from station to station.
 

ROSKILDE 2030
In November 2009 one of the large former factory building in the new cultural hub Musicon in Roskilde opened the doors for an event arranged by the City Council Department for Children and Culture. 70 students representing a variety of educational institutions joined 30 established professionals working within the areas of culture and politics. Together they spent the day as a part of a userdriven innovation process, shaping the future scenarios for the city of Roskilde.
The work involved the three key diciplines at Built Identity, business design, brand identity and space (in this case experience design). In short we designed the process, delivered the methods and tools and finally completed the analysis of the data material from the user involment phases of the process. On top of this stratigic facilitation we designed a complete visual package, including graphic- and physical design for the event.
 

AN INTRODUCTION BOOK
As a welcome present and an introduction to the re-organisation project ‘The Living House’, Built Identity was asked to write, illustrate and design a book. Working with the CEO of the insurance company Tryg, Stine Bosse, we created this book with the intention of illustrating some of the thoughts and emotions we had encountered from some of the 4000 employees during our process of redesigning and rebuilding the company headquarters.
 

WAKI
... or 'walking kitchen' is a unit which contains all the necessities of a mini-kitchen – sink, electricity, cupboards, lights, drawers and shelves. We designed the WAKI as a self-service coffee, a response to the need for a 'private' moment when you pick up your coffeé, wash your hands or clean your cup. At the same time we wanted to reduce noise from the coffeé machine by making some tall sides holding the kitchen elements in place – much like a cape over your shoulders.

 

Younger Look
TV Festival approached Fridbjørg to re-design their visual identity. This redesign was created to maintain a destinct and modern feel to an organization which represents the Danish media industry. 

VILTOFT
The Law firm Viltoft required a redesign of their graphic profile following a shift in the company's internal structure and change of the company name.
The package includes a logo, stationery and web design.
 

SICILIAN LAVA TILES
In an attempt to break the restrictions in repeating patterns, we have made this organic growing motif on some beautiful Sicilian Lava tiles. The challange of 'making ends meet' and at the same time preserving a handmade look was solved sublimely by the skilled people behind Made a Mano. The tiles are just so unique and beautiful. Mounted on a wall, 5 by 20 meters, you just have to stop, touch and admire.
 

Desk constructed from fully welded and polished stainless steel plates. 

Wooden laminated plate with ash top and welded stainless steel legs.