It takes a place for something to take place

Arwos, a public water supply and waste management company, is located in the south of Denmark in Aabenraa Municipality, close to the the border of Germany. The company is currently in the midst of a major transformation with a focus on the relationship between consumer and provider, between the company and its employees and and not least a strategic focus on a sustainable company profile. In collaboration with Fridbjorg, a strategy for profitable, socially conscious and environmentally sustainable future is being developed. A first- and major - step in this process is to unite all company divisions, currently located at many different addresses, in one urban structure – a village – on a beautiful piece of land outside of the city of Aabenraa. Fridbjorg has designed the masterplan and is currently in the process of developing and designing the remaining project including buildings, terrain and landscape.


 

Fremtidens miljøstation

Videnskabsminister Charlotte Sahl-Madsen (K) har sammen med Arwos’ medarbejdere og bestyrelse tage det første spadestik til Aabenraa kommunes store, nye genbrugsplads og forsyningslandsby.

I de kommende år vil en stor forsyningslandsby vokse op på en sidevej til Gl. Ribevej. Vejen har ganske passende fået navnet Forsyningsvejen, for det er nemlig her, at Aabenraa kommunes forsyningsselskab Arwos samler alle sine aktiviteter.

Første del af det omfattende byggeri er Arwos’ store, nye genbrugsplads, der er gennemtænkt ned i mindste detalje. Med pladsen får borgerne i Aabenraa Kommune adgang til Danmarks mest brugervenlige genbrugsplads: Adskillelse af tung og let trafik, interaktiv skiltning, hjælp til sortering, gode manøvremuligheder, ren og åben plads, synligt og serviceminded personale, optimal adgang til affaldscontainere og faciliteter, genbrugsbutik og meget, meget mere.

 

5 cultural swirls

Neighbouring the citizens of Amager with its attractive allotment gardens and the green villages, the new Ørestaden arises. Ørestaden consists of four quarters each featuring its own characteristics. Ørestaden Nord has been almost fully developed and is in use, the Amager Fælled quarter has been partly urban developed, Ørestaden City is already in use, and in Ørestaden Syd the first dwellers have just moved in. The Metro, the roads, the canals, the water areas and the bicycle paths make the four quarters a whole.

CPH City & Port Development issued an idea competition on “Urban spaces Enhancing Life” introducing a 'middle scale' to the environment. Fridbjørg participated in this competition with the project “5 Cultural Swirls”.

The space is characterized as ‘planned order’ with buildings of large scale around the 'Sivegade’. The area appears naked and introvert with the elevated Metro’s linear tracks running through. In the space between these enormous concrete elements, Fridbjørg created a project aimed to establish 5 'cultural swirls' from one canal basin to the other in firm rhythms from the Metro’s elevated tracks, bridges, lamp posts and pavements.

   

Transition zone

In the process of redesigning the insurance company Tryg and it's 60.000 m2 facilities in Denmark, Norway and Finland, the emphasis has been layed on telling a story of growth and balance, contrast and development. The physical translation of company values has led to an inspirational variety of solutions. With this recently finished entrance area in Ballerup, Copenhagen, the 3-years transformation and construction process of the workspace for the approximately 4000 employees is now completed.

 

The union innovation space

Next to having a 'body' a 'soul' and a function, every organization has its own visual mother tongue - a language that communicates a personality -. an identity. For OAO, an organization assisting public employees in one collective union structure, the wish to send out signals concerning solidarity, credibility and expertice in their environment became essential. At Fridbjørg we took up this challenge to transform three vital spaces according to OAO values - the reception area, the innovation space and the central board meeting room.
 

THE LIVING HOUSE

Since 2007 Built Identity has been collaborating with JJW Architects on creating new design solutions for the "office of the future" for TrygVesta. Working with an organisation of 4000 employees has enabled us to experiment and create a number of exceptional designs that set new standards in the nature of the professional environments.  We named the project 'The living House'. The succes criteria has been to establish a direct link between the strategic organisational targets and the company brand values in all design solutions – from architecture to signage.
 

GREEN LIFT
The combination of nature and tecnology is intriguing and creates an interesting attraction. The objective of combining a lift tower, a garden and a distinctive new floor was, in this case, to create a point of focus – a landmark. By cutting trails of LED lights and making a pattern of brass in a cement floor, the area obtained the identity and personality we wanted.

   

Gold – the metal dreams are made of. In a waiting room which allows visitors to focus before a meeting with the TrygVesta executive board, we created a frieze in gold relief providing visitors with a warm welcoming atmosphere. Or, as a Heiku poem decribes it:
 
A golden sunrise
Mirrored in my opened palm
A new beginning
 

Wall system for construction sites

Every city is constantly tormented by construction sites. It is not unusual that a renovation project or the constuction of a new building creates a big ’site-specific’ system of plywood walls which occupies the public space for month.. sometimes years.
This project ’Running Fence 2' challenges this dilemma and demonstrates how a long lasting construction site has the potential to become a temporary wall of posibilities. The system consist of a number of units which can be combined in numerous ways with different functionalities. Some units has the potential of becoming a space opening towards the city offering new temporary activities such as cafe’s, exhibitions, a fruit stand, a flee market or a buss stop. If you choose to face the unit towards the building site the units can serve the purpose of a coffee space for the construction crew or a storrage space for tools and machinery or building materials.The system futhermore allows you to ’climb the wall’ and enjoy a glance of the city from a new perspective - a temporary lookout tower.


 

Laser cut Corten steel

Working with interesting combinations of materiales is like adding spice to a meel or new instruments to a music composition. It adds flavour and creates insipring moods. At Fridbjørg we like to experiment with intriguing combinatitions and we believe that people who live and work in inspiring sorroundings, nourish their imagination and stimulate their curious minds and creativity.

 

THE CAFÉ TREE

“Lets meet under the tree for a coffee”. With our design for a new café, we have created a unique landmark in the vast cantine area of TrygVesta – a place for informal meetings or a "relaxed moment" on a busy working day. We wanted to establish a focal point – "a tree in the square" and the opportunity to create a “giant” yet “cozy” lamp to attract people working in the building complex. The solution was an elevated construction covered in plants on the outside with acoustic regulation panels on the inside.

 

GALLERY OF LIGHT
The first impression is important. Therefore, the feeling for a company, it's values and culture must be reflected in the design of the reception area, welcoming guests for the first time. In many ways, the reception is the face of the company.
Our design converts the reception into a welcoming ‘gallery of light’ using two reflecting glass walls, starting outside the building and folding its way into the reception area – like an additional skin directly on the body of the existing building.
 

ROYAL WEDDING
When the future king of Denmark, His Royal Highness Crown Prince Frederik was to marry the now Crown Princess Mary, an elegant solution for a temporary TV studio was needed.
The studio was employed to transmit the event to a global audience, covering both the formal proceedings during the ceremony and prior festivities.

 

INSURANCE HEART
As an icon of the Living House and a symbol that captures the company spirit. This icon is suspended above the main entrance of the Danish headquarter, standing tall at the height of 7m.
The 'Heart' welcomes the employees and visitors of TrygVesta as they enter the building. The objective of the heart is to add a symbolic strength and reinforce value, in turn creating an impression and generating expectations.  

INSPIRING SURROUNDINGS
When The Center for Development of Human Resources, SCKK, decided to move their organisation to a new location placed at the heart of Copenhagen, they wanted to move into an atmosphere where they could establish a creative base for themselves. Being an institution which advises other Danish governmental organsations, it was essential for the management of SCKK to move into inspiring physical surroundings which reflected the core identity of their activities. 

MOBILE INTERACTIVE UNIT – MIU
A container like it has not been seen before – a magic mobile room – equipped with advanced tecnology, experiences and user activity. The inteactive exhibition room opens during the day, allowing visitors to exploit the 14 meter long touch-screen – and elegantly closes at night – like a drawer. 

CORPORATE INTERIOR
In the proces of linking the corporate values into a tangible context, we usually make a series of visuals to illustrate the final touch, feel and look. In this example the company's primary colour is red, the corporate values demanded softly shaped volumes and a material palette as a moden mixture of rough and elegant.  

VIASAT BROADCASTING
For a number of years we have worked with Viasat Broadcasting TV studio designs. This spring we made a new sport studio for the Champions League football transmissions. Working with a television studio gives us a unique opportunity to play with shapes, colours, lights and sound whilst experimenting and testing new ideas. 

ARCHITECTURE ON TV
"Deadline", is a news program on the Danish National Broadcasting channel DR. Built Identity was responsible for designing the program’s studio set as well as the on-screen program graphics. The studio was intended to create a realistic scenery, as if the program was transmitting from a location in DR Byen (Television Capital) with a view to the nearby neighbours
.